HASBRO

Number one in France among manufacturers of board games and toys, Hasbro is the symbol of a successful blend of tradition and modernity. Since the 1950s, when Mr. Potato Head first hit the toy market, the American brand has established itself at the heart of family life and game nights.
 Cluedo, The Game of Life, Twister, Operation … so many games recommended for the whole family that continue to enjoy huge success. And Monopoly is no exception: it remains the favourite board game of the French, who try in every game to bankrupt their opponents.
 Hasbro is also synonymous with a famous yellow jar, soft modelling clay in a rainbow of colours, and two magical words: Play-Doh. Its motto is to unleash children’s imagination. The brand focuses on innovation and stimulates creativity in both children and adults.